How is your website doing on the search engines? Need a little help?
Well, you’re holding the right book in your hands. This book will
walk you through the steps to achieve a targeted, compelling presence
on the major search engines. There are no secrets or tricks here, just
down-to-earth, real-world advice and a clear program to get you
where you want to be. And, with luck, you’ll even have a little fun
along the way!
If you could think of the person that you would most want visiting your website,
who would that person be? Traditional advertisers (TV, magazines, newspaper, direct
mail) might describe this person in terms of their demographics: 18 to 24 years old? Male
or female? Wealthy or not so wealthy? But in the world of search, our focus is very differ-
ent.

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